The National Association of REALTORS® (NAR) focused our professional trade association, after our 2013 celebration of 100 years of our Code of Ethics, on providing trusted information to the American real estate consumer in a digital world. With 80% of homebuyers beginning their real estate search digitally, NAR has stepped forward to address ethics and professionalism in this complicated digital world by creating the domain, .REALTOR. Only registered REALTORS® are able to obtain that domain so, watch for those domains to appear over the next several years as real estate professionals seek to identify themselves as a source that can be trusted in the virtual world, just like they do in their own hometown.
NAR’s consumer website, www.REALTOR.com, responded to the demands of the real estate professional and the consumer as well. This website contains only verified data about property sales in all areas of the nation. That data is current so, the likelihood of a consumer spending all that time saving, comparing, researching the neighborhood and discussing the property within their family, only to find out that the property has been sold for some time, is no longer on the market, is not shown with it’s correct price or has 2 bedrooms instead of 3 is not a factor. The website has been enhanced with SOLD data for personal comparison and now features RENTAL properties as well. There are unlimited photograph and video capabilities, too!
One of the best sources of real estate references is your local REALTOR® because they have often worked with REALTORS® from other areas, but when that’s not an option, NAR’s consumer website provides valuable contact data for real estate professionals that can help you assess a corporate move for the best family lifestyle choice. Browsing the site shows which REALTORS® handle the most properties like yours or the style of property that you are seeking. It allows you to help your family and their friends, too. You can help your children seeking a rental apartment at college or near their first job or your parents that are downsizing or moving closer to you through the enhanced website. Not only do real estate professionals enjoy putting families in homes, they enjoy bringing families closer together, working together and sharing their real estate investment experience, even when those families and friends are not next door. As the lifestyle of the American real estate consumer changes, the access to the real estate market and those who seek to serve the market and the consumer with integrity are changing with it!