On a recent trip to the National Association of REALTORS® (NAR) annual convention in San Francisco, I had the opportunity to meet a new REALTOR® entrepreneur, Jeanie Douthitt, who trademarked a company entitled “Smart Women Buy Homes”. Over the past 30 years, I have witnessed women increase their participation in singular homeownership, real property investment and real estate leadership roles. In fact, I purchased my first home as a single woman and the first homeowner in my immediate family. There are residual benefits to being both a first generation college student and a first generation home owner toward building personal financial stability and generational prosperity.
A 2011 survey by NAR and the Joint Center for Housing Studies noted that over one million homes a year (roughly 20% of all homes purchased) are purchased by single women. Women comprise 21% of first time home buyers at an average age of 34 years. All homeowners (as compared to renters) tend to vote, volunteer and contribute more to their communities and their children tend to perform better in school. The number one reason that single women cite as to why they want to own a home is a strong desire to nest! Women are natural community builders! They put their heart into their home as a foundation of personal and financial comfort.
The decision process for women, according to creative advertising director and blogger at She-conomy, Stephanie Holland, influences 91% of all new home purchases and has special nuances. Holland notes that women prefer big closets (to contain a full life), separate jetted bathtubs from showers, indoor socializing areas, two car garages (for extra storage even when there is only one car), convenient, dedicated laundry rooms (for what some consider their 2nd jobs) and a great kitchen. Women tend to place a higher priority on location, security and low maintenance of both grounds and structures as well.
The greatest aspect of helping buyers, both women and men, find the best home that they can afford is through the communication art of listening. Find a REALTOR® that listens first! To search for Osceola REALTORS® go to www.OsceolaRealtors.org, Click Tools then Member Search. Happy Finding!